Apple’s Sydney store looks like a temple to technology

When the side buttons on my three-year-old iPhone stopped working, it seemed like a small problem at first. 

But pretty quickly I realised those tiny buttons control some of the most important features like Apple Pay, Apple Wallet and even just the volume.

Suddenly my expensive iPhone felt useless, so like millions before me, I booked a trip to the Apple Store and met with one of their ‘Genius’ staff members to get it fixed.

The repair quote came to about $700 which was half the price of a new phone, and roughly what I’d paid for it three years earlier, all for a couple of broken buttons. 

I wasted more than an hour in the Apple store getting this diagnosis. 

I put up with the glitch for a couple of weeks, but eventually I’d had enough. I went back, swapped the phone and one of the Apple staff helped move my data onto the new one.

Once the data was copied, my old phone’s buttons suddenly sprang back to life and started working perfectly.

It made me wonder if my iPhone was ever truly broken, or just pretending until I bought a new one.

By then the money was gone, the trade-in deal sealed and another hour stolen by Apple.

Apple preaches green values, while pushing millions to dump perfectly good phones onto the scrapheap after a few years due to the cost of repair

At the Apple Store, staff can’t even sip water on the shop floor 

My trusty iPhone 11 barely made it three years before Apple rendered it obsolete – and even the employee admitted that’s about the expected lifespan of their products 

All I wanted was freedom so I walked out, new phone in hand, with the employee just as stunned as me that the old iPhone was suddenly working again.

In that moment, it hit me – the phone in your pocket is made to be disposable.

Apple’s business model depends on a cycle, new phone, upgrade, replacement and repeat. It is a cycle where we do the pedalling and they do the peddling.

The cheapest iPhone 15s start at $1,200 which is more than a week’s wages for many Australians. 

And yet you are told you are ‘lucky’ if your phone still works after only three or four years. One Apple employee even told me exactly that.

Lucky? Shouldn’t it be the minimum expectation?

Apple loves to preach its values, boasting that it is ‘committed to protecting the planet’. 

Children aren’t spared the strains of manual labor in the ‘artisanal’ mines of the DRC. Above, a child carries a sack of rocks in Kapata, southwest of Kolwezi

A woman carries her infant as she mines for cobalt in the hills several kilometers north-west of the town of Kambove

A young girl sifts through rocks in the DRC hoping to find cobalt to sell. Western companies widely rely on the fact that they do not trade with the mines directly. Instead, they buy the cobalt from refiners or smelters, and say they hold those intermediaries to their codes of conduct and standard

The company highlights its use of recycled and renewable materials, clean electricity, and lower-carbon shipping.

But behind the marketing gloss the reality is far less noble. For all the talk of sustainability, Apple continues to push millions of customers into an endless cycle of upgrades, one overpriced iPhone at a time because they make repairs so expensive.

Each phone contains rare earth metals and cobalt, some of it mined in conditions so harsh human rights groups call them modern-day slavery. 

In the Democratic Republic of Congo, children as young as seven dig through toxic mud to mine cobalt for batteries, often earning just a few dollars a day. 

In China, the factories that assemble these phones have been accused of driving workers into 12-hour shifts, crowded dormitories, and even suicide. Rivers in China run black with industrial waste.

All this so that every three or four years, we can throw another $1,200 device onto the e-scrapheap.

As I paid for the new phone, I couldn’t stop thinking about the seven-year-olds in the Congo digging cobalt out of toxic mud just so I could tap for coffee with Apple Pay. 

Apple says every iPhone since the iPhone 15 now has a battery made entirely from recycled cobalt. 

In the late 2000s and early 2010s, a series of worker suicides took place at Foxconn factories in China. Foxconn is one of Apple’s largest suppliers, assembling iPhones, iPads, and other products. In response, Foxconn installed safety nets outside dormitories and factory buildings to prevent employees from jumping.

But recycled doesn’t mean innocent, that cobalt may still have originated in the same child-labour mines before being fed back into the supply chain.

While Apple’s batteries now use recycled cobalt, the phones themselves still contain around 3 per cent unrecycled cobalt. The progress is real, but it’s far from guilt-free. 

And it’s not just cobalt. Every phone still depends on lithium, nickel, copper and rare earth elements, materials that can leach into soil and groundwater if a device is dumped in landfill instead of being properly recycled. 

That sleek device once sold as the future can quickly become an ecological hazard the moment it’s declared obsolete. 

My grandparents’ generation fixed things, but for us millennials, that knowledge was lost.

Instead we’ve been trained by corporations to upgrade and throw away, to see repair as pointless and even a waste of time. 

Get the new iPhone with its slightly better camera, a bit more battery life, with the latest AI features until it breaks all too soon and you’re forced to replace it again all too soon.

And then there is the Apple Store itself. 

While I was waiting for the last rites on my phone I asked the employee if he was even allowed to have a bottle of water on the shop floor. ‘No,’ he said. Not even a sip of water on the floor.

What kind of company is this where the people tasked with fixing our thousand-dollar gadgets are not trusted to drink a glass of water in public view? 

Apple’s famous 1997 slogan ‘Think Different’ helped resurrect the company under Steve Jobs. 

But today, those words ring hollow inside its sterile, waterless temples of consumerism, where short-lived iPhones pile up under a shroud of greenwashing because they’re so expensive to repair.

And let’s be honest, it’s not just Apple. Every big tech company does it, some are even worse. But people like me keep feeding the machine. 

So how do we fix it? 

How Apple responded  

Apple responded to our request for comment, stating that the applicable service procedure in this case was a whole-unit replacement based on the device presented and the testing conducted.

The company directed us to an online resource outlining Apple’s approach to repairability and longevity. Click here to view.

Apple said it holds itself and its suppliers to the highest standards of labour and human rights, health and safety in the workplace, environmental practices, and the responsible sourcing of materials. Click here to view.

Across the manufacturing of all Apple products, the company said it sets and maintain rigorous chemical safety requirements that often exceed what is required by regulations. You can view those here.

Every user can bring any Apple product or accessory back to an Apple Store or send via mail and Apple will ensure the product is responsibly and safely recycled.

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