Kelly Brook‘s pay for I’m A Celebrity has been ‘revealed’ as the star is set to make mega-bucks for her ITV stint after previously claiming she would never do it.

The model, 45, is one of ten famous faces who will enter the jungle when the Ant and Dec series returns on Sunday night (November 16).

She will appear alongside big-name stars including UK rapper Aitch, TikTok star AngryGinge and Jack Osbourne.  

Sources have claimed Kelly – who has an estimated net worth of £10million – is being paid a huge six-figure sum to appear on the ITV show.

According to Finance Monthly, the star could pocket around £300,000 for her stint.

The Daily Mail has contacted ITV and Kelly’s rep for comment. 

Back in 2018, Kelly said there would be ‘a million’ other things she would rather do, like working in her local pub, than appear in the jungle. 

‘I don’t want to eat eyeballs or sheep testicles and all the things they have to eat on there,’ she said on her Heart radio show.

‘Even if I had a huge tax bill and I had to pay it really urgently, I still wouldn’t do it.’

Kelly finished with her honest opinion about appearing on the primetime show saying: ‘It’s kind of like the beginning of the end in my opinion!’

Expert Riley Gardiner, founder of No Strings Public Relations, told Daily Mail, Kelly would have used the fact she said she would never go on the show to her advantage as a way to negotiate an even bigger salary. 

Riley said: ‘It’s also worth remembering that Kelly publicly said back in 2018 that she would never do I’m A Celeb. She joked she’d refuse even if she had a huge tax bill. 

‘When someone makes a statement like that, it becomes part of the negotiation. If you want them to reconsider, the offer has to be meaningful.’  

He added: ‘The reports that she was a last-minute call-up are telling. Late additions almost always negotiate from a position of strength: producers may have had other names fall through, or they needed a recognisable, broadly appealing personality to round out the lineup, and Kelly ticks every box. 

‘If ITV were trying to secure a nostalgic but still current figure at short notice, they would absolutely have had to pay a premium.’

The PR expert said while Kelly isn’t in the £1million bracket like Coleen Rooney or Nigel Farage, she would be able to command an impressive salary. 

He said: ‘Kelly is what I’d call a classic British household name. 

‘She’s not an A-list celebrity in the current sense, but firmly in that A-/B+ tier where most of the public knows who she is. 

‘Over the past year she’s stayed consistently visible: she’s continued her Heart Radio work, appeared on Celebrity Race Across the World, and expanded her business ventures with branded wines, spirits, food products and wellness lines. 

‘That mix of nostalgia value and ongoing relevance puts her well above the standard £50k–£120k range you’d see for lesser-known TV or soap personalities.’

Last year, Kelly and her husband Jeremy Parisi, 40, swapped glamour for grit as they joined the BBC reality travel series Celebrity Race Across the World.

Over the years, she’s been linked to several high-profile partners, including action star Jason Statham, Hollywood actor Billy Zane, and rugby aces Danny Cipriani and Thom Evans.

The star met Italian model Jeremy in 2014 after sliding into his Instagram DMs and the pair tied the knot eight years later, in 2022.

Revealing why she finally decided to say yes to the show, Kelly said: ‘I didn’t think it was ever in me to do the challenges and Bushtucker Trials. 

‘But since I have been with my husband, we have done a few things that I’ve surprised myself by. We did Race Across the World, and I ran the London marathon this year – two things I never thought I had in me.

‘I’m such a fan of the show that I thought, “Maybe I could do it, maybe I could cope.” I won’t know unless I try and so I am going to throw myself into it.’

‘Heights, however, could be a major hurdle for Kelly as she admits she even hates escalators. ‘I am terrified of escalators, especially really steep ones’, she said.