Forget Dry January… Gen Z believes fad has become outdated with many young adults already going sober for longer

By KAMAL SALTAN FOR THE DAILY MAIL

Published: | Updated:

The beginning of the year often inspires many to adopt a healthier lifestyle free from alcohol.

But Generation Z believes Dry January has become outdated, with 20 per cent already giving up drinking for good.

Young adults think people should move on from the fad because many have already adopted a flexible relationship with booze which sees them stay sober for longer.

A fifth of 18 to 24-year-olds are teetotal, which is 12 per cent higher than the national average, according to a study conducted by pub and brewer Greene King.

Around 22 per cent of British adults are taking part in Dry January this year but those in Gen-Z do not understand the point in quitting for just one month.

The Greene King survey also found that Norwich is the most sober city in the UK with 26 per cent of residents not drinking.

It is followed by Portsmouth where a fifth of locals have given up alcohol while 17 per cent of people in Southampton are tee-total and 14 per cent of those in Liverpool are alcohol-free.

Around 12 per cent of people in Leicester, Wolverhampton, Cambridge and Birmingham are also sober.

The beginning of the year often inspires many to adopt a healthier lifestyle free from alcohol. But Generation Z believes Dry January has become outdated, with 20 per cent already giving up drinking for good (stock image) 

Young adults think people should move on from the fad because many have already adopted a flexible relationship with booze which sees them stay sober for longer (stock image)

While 11 per cent of residents in both Brighton and Leeds do not drink alcohol.

A third of people believe there are more options for sober people on a night out than there were five years ago and one in four said they feel less pressured to drink.

More than 80 per cent think their friends and family would be supportive if they decided not to have any alcohol.

Andrew Gallagher, brand and marketing director at Greene King, said: ‘There’s no doubt that the UK drinking culture has seen a notable change in recent years.

‘Pubs are more than just a great place to enjoy a drink and perfect for socialising with family and friends all year round, whether you’re drinking or not.’

GreeneKing has partnered with CleanCo, an alcohol-free spirit brand owned by Spencer Matthews, to launch a new range of alcohol free cocktails for those choosing not to drink. The brand is giving away 10,000 of the cocktails at participating Greene King pubs through January.

Read More

  • Related Posts

    Forget downtown or the ’burbs. The far-flung exurbs are where people are moving

    This page either does not exist or is currently unavailable. From here you can either hit the “back” button on your browser to return to the previous page, or visit…

    You Missed

    Justin Baldoni’s cutting response to Blake Lively as she sues him for sexual harassment on set of It Ends With Us

    • By admin
    • February 15, 2025
    • 1 views
    Justin Baldoni’s cutting response to Blake Lively as she sues him for sexual harassment on set of It Ends With Us

    Blake Lively sues It Ends With Us costar Justin Baldoni for sexual harassment as shocking claims are revealed

    • By admin
    • February 15, 2025
    • 1 views
    Blake Lively sues It Ends With Us costar Justin Baldoni for sexual harassment as shocking claims are revealed

    Moment German chancellor Olaf Scholz is heckled by angry mob in Magdeburg as questions remain over ‘warnings about Christmas market attack suspect’

    • By admin
    • February 15, 2025
    • 1 views
    Moment German chancellor Olaf Scholz is heckled by angry mob in Magdeburg as questions remain over ‘warnings about Christmas market attack suspect’

    The generation games! Young and old play and laugh together in a wonderful social experiment that will warm your heart at Christmas

    • By admin
    • February 15, 2025
    • 1 views
    The generation games! Young and old play and laugh together in a wonderful social experiment that will warm your heart at Christmas

    About turn! SNP goes into retreat after they ‘forget’ to include Union Flag in armed forces tribute event

    • By admin
    • February 15, 2025
    • 1 views
    About turn! SNP goes into retreat after they ‘forget’ to include Union Flag in armed forces tribute event

    Public backlash after missing GOP congresswoman Kay Granger is found in dementia care facility

    Public backlash after missing GOP congresswoman Kay Granger is found in dementia care facility